Brad Cook 2017-08-25 05:29:03
CAUGHT OUR EYE Remembering the basics of design, photography and coverage will go a long way toward providing a clear, effective means of creating a yearbook that is inclusive and encompassing of the story of the year. While Brad Cook, adviser at Gresham High School in Gresham, Oregon, points out cool photography, coverage and design ideas, he also shares the importance of white space, photos in focus and coverage that is theme-related. REFLECTOR Lee’s Summit High School, Lee’s Summit, Missouri THEME: “Exactly Like Nothing Else” ADVISER: Karla Thompson EDITORS: Britten Duet, Megan Capehart, Neha Hanumanthiah, Melanie Oliva, Savannah Setley, Emily “Winnie” Boone, Katie Barefoot, Bailey Murphy WALSWORTH REPRESENTATIVE: John Kelley ON THE SAME PAGE Looking back on the years in high school, the required readings in English could have been seen as either a highlight or a curse. This spread’s light and airy feel, created by the purposeful white space, provides the viewer a calm feeling when moving around the spread. This aligns with the coverage of students discussing books they have enjoyed. The bold headline and dominant photo brings the reader in with the generous white margin moving them from the left to the right page. The variety of angles used to cover this topic make reading this spread fun. STINGER Wynne High School, Wynne, Arkansas THEME: “This is how we Wynne” ADVISER: Wren Scott EDITOR: Reagan Helton WALSWORTH REPRESENTATIVE: Johnny Cole MANY VOICES The underlying challenge of every book is telling the story from the students’ perspectives; this includes capturing the voices of as many different students as possible. The Stinger staff successfully accomplished this using a combination of tactics. First, they incorporated a large number of pictures throughout the book that were well captioned, always identifying all students and their year in school. Additionally, the Academic STEM spread highlighted an impressive 30 students and staff. Finally, they used a consistent design element on every content spread that included students headshots and quotes, where each student was asked to respond to a particular prompt depending on the page. This allowed the staff to collect nearly 150 students’ voices that helped to explain their theme, “This is how we Wynne.” MASTERPIECE Bak Middle School of the Arts, West Palm Beach, Florida THEME: “Time Flies” ADVISER: Jessica Samons EDITORS: Seoyoon Yang, Katherine Lele Oung WALSWORTH REPRESENTATIVES: Veronika Levine, CJE, Tamara Moore SECONDARY COVERAGE The opportunity to produce an anniversary book can be exciting, but honoring the past while telling the story of the year can be a challenge. The Bak staff utilized a bar at the bottom of the spread to help organize additional content information. Covering “Throwback” moments and individual spotlights over the last 20 years, as well as current Fast Facts and Steps to Success, the coverage anchored the spreads and led the reader to look at what was to come in the following pages. The ability to direct the reader to the bar by using a consistent color scheme and bold contrasting headlines was well done. Integrating secondary coverage can dramatically open the doors to incorporating more information to captivate the reader’s attention on each spread. THE EYRIE Fauquier High School, Warrenton, Virginia THEME: “Expect The Unexpected” ADVISER: Phillip Nobblitt EDITORS: Colby Biskup, Ashley Gaines, Savana Rota WALSWORTH REPRESENTATIVE: Brian Flamm MOVING THE EYE Using design elements to not only add visual interest but aide in the functionality of the layout is critical when introducing elements into the theme design. The Eyrie staff utilized a series of three flowing lines in a variety of ways. In some spreads, the lines highlighted an individual or secondary coverage. In this spread, the lines carried the eye throughout the spread and created a visual barrier between the feature story and a series of captions. The staff also called out students’ names in bold. This served two purposes. First, it allowed readers to quickly identify themselves or others. But, second, it also helped encourage individuals to read the content where those names resided. With the time and effort that goes into every spread, the goal is to get the viewer to see it all before they turn the page. TUCSONIAN Tucson High Magnet School, Tucson, Arizona THEME: “Look” ADVISER: James Bourland EDITOR: Bianca Fuentes WALSWORTH REPRESENTATIVE: Jen Wilson STUNNING PHOTOGRAPHY It can be a risky decision to fill one spread with a single photograph; but, if the image works, it's as good as gold, which is what Photographer Bianca Fuentes accomplished. First, her image is in focus. In addition, the photo uses dramatic backlighting; demonstrates the rule of thirds; advantageously employs the inclusion of negative/open space; and was shot at an angle that those in attendance would not have seen. Finally, the picture was timed appropriately so the shot’s subject was facing the camera with her arms not covering her face. The positioning of the image on the spread, where the subject’s arms lead the eye back to the theme copy, works synergistically with the image. Strong photographs such as this can carry a spread. THE GOLDEN LEAF Mount Juliet High School, Mt. Juliet, Tennessee THEME: “The Golden Ratio” ADVISER: Lacy Turner EDITORS: Erin Kelly, Allison Winters WALSWORTH REPRESENTATIVE: Ashley Cole FUTURE COVERAGE Often, yearbook staffs don’t think about how students, during high school, are making decisions on the next steps in their lives. Add to that tacts or figures that can explain the outcome of an event, and the reader can easily deduce what has or will occur. The Golden Leaf staff conducted a survey that illustrated what graduating students will be doing following high school. With 49% of students enlisting in the military, 44% of students planning to attend college and 6% deciding to go to work or an alternative school, the 100 students surveyed displayed results that are atypical of U.S. high schools. These survey results may be compared to future graduating classes. In addition to the survey, the primary coverage was served in six different forms to help tell the story of the JROTC program this year. SCIMITAR Damascus High School, Damascus, Maryland THEME: “Seventeen” ADVISER: Laura Schley EDITORS: Janelle Carter, Alexis Rivero, Bailey Martin WALSWORTH REPRESENTATIVE: Kat Bayliss CUT IT OUT There is no shortage of pictures in this annual. The images demonstrate a strong sense of color and clarity while showcasing action. The inclusion of an astonishing eight cutout images across the center of each sports spread was a subtle technique used to break up the spread between the top and bottom regions. Cutout images for some yearbook staffs can be a risky decision. The Scimitar staff executed the cutouts with great precision. Utilizing cutouts in a design can help create an unexpected focal image, an interesting collage of multiple images, and add depth if the image overlaps other images or type. In the end, execution in removing the background is the key when working with cutouts. VILLA MONTEMAR Academy of Our Lady of Peace, San Diego, California THEME: “Putting it Together” ADVISER: Angela Cascarano EDITORS: Faith Beyer, Kelli Johnson, Cameron Travers, Ivy Yahnke WALSWORTH REPRESENTATIVE: Elana Sacino DOMINANT IMAGES Your photography needs to be exceptional if you decide to allocate a single image to fill a page as the dominant image for a spread. In the Villa Montemar, the beautiful photography creates a magazine feel as nearly every spread has a full-page dominant photo. Scanning through the book, large images create a calming effect as each one is savored before the page is turned. Grabbing the attention of the viewer is a goal of every yearbook program; using interesting dominant photography is always effective. SAGA Lincoln-Way West High School, New Lenox, Illinois THEME: “Breaking Boundaries – It’s Our Story” ADVISER: Steven Borchert EDITORS: Katryna Kustwan, Lauren Geary WALSWORTH REPRESENTATIVE: Valerie T. Tanke, CJE CURVE BALL In establishing a cohesive design theme throughout your yearbook, the overall style of each spread should make them feel that they are all part of the same book. This is done with consistent use of typographic styles, colors, folios and graphic elements. Then, a small change in the layout can make for a pleasant surprise for the reader. The Saga staff captures attention with a spread on student artists that follows their design theme, but the layout style is just different enough. Don’t be afraid to break out and mix up your layout styles. Sometimes a little well-placed inconsistency can be a good thing. SISUNGA Alta Loma High School, Alta Loma, California THEME: “ALL IN” ADVISER: Ellen Fauver EDITORS: Alexis Redman, Sergio Buenrostro WALSWORTH REPRESENTATIVE: Monica Loera TECHNOLOGY In a time of constant changes and advancements in the way students communicate through social media, the Sisunga staff captured highlights of 16 students and their favorite social media apps. This showcase used quotes from each student to let them share their use of a particular app. Viewers can easily tie their experience with the content back to the students on the spread. Covering content that could be gone tomorrow is a fascinating concept. Spreads like this serve as almost a time capsule of student interests. THE BRUIN Bloomington High School, Bloomington, California THEME: “In Progress” ADVISER: Leticia Desrochers EDITORS: Kimberly Ramirez, Liliana Magallon, Kelly Christensen, Daniel Martinez, Melissa Mireles WALSWORTH REPRESENTATIVE: Valen Rocha THEME AND COVERAGE The ability to marry the content of the book to the theme makes your book that much more cohesive. The students of Bloomington High School were immersed in a major school renovation during the school year. The coverage about students who wore braces was a nice touch as it provided a tie between the challenges of the school year and the day-to-day issues that students face with braces. The metaphor that the daily challenges the students faced will eventually lend themselves to a beautiful smile for years to come, as the renovation will lead to an improved building, was an ingenious way to cover a relatable topic that helped define the theme. Brad Cook has been the yearbook adviser for 11 years at Gresham High School in Gresham, Oregon, where he also teaches graphic arts and photography. The 2015 and 2016 Munhinotu yearbooks earned CSPA Silver Crowns and NSPA Pacemaker Finalist awards. He received the 2017 Mary Hartman Oregon Journalism Teacher of the Year award from the Northwest Scholastic Press Association and the Oregon Journalism Education Association. He has taught advanced InDesign, Illustrator and Photoshop at the Northwest Yearbook Workshop.
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